Event Photography is a term that is used to describe the type of photography, carried out at events and functions. This may be at Parties, Black Tie events, animal shows etc. Becoming more popular, this style of photography is not easy to master, and it is not a licence to print money.
Event Photographers
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There are 3 main types of event photographers, although other people would fall into different categories, these are the 3 main types. It is up to event organisers to decide which type of photographer they require to cover their event.
Full time: This a photographer who earns the majority of their income from Event Photography. They would typically travel across the country, and be working as often as they can. Whilst the full time photographers may specialise in certain areas, they will certainly cover most events.
Part Time: This would be someone who earns the majority of their income from another industry, and has a part time event photography business. This may be someone just starting in the industry, or may be someone who doesn't want to take the plunge into full time work.
Photographer involved in another style: This could be a wedding, portrait or commercial photographer, who has been asked to cover an event. It would be down to the event organiser to choose the photographer for their event. Not all photographers can cover events to a reasonable level, and not all event photographers can cover other styles to a reasonable level.
Equipment:
It is now essential that all event photographers shoot on digital cameras. Customer expectations have become such that they expect to be able to view their images within a few minutes, or at the very least on-line within 12 hours. With digital processes it is now easier than ever to give an excellent service to customers.
When covering Human events, a portable studio is now expected. This may be a HiLite style, or a background on frame. Lights will also be required, and other equipment such as light meters and flash triggers. This may not be needed if suitable lighting and background can be sourced at the venue. On camera flash would then be used. This would ideally be a dedicated flash unit, as opposed to the built in camera flash.
Laptops or other computer equipment allow guests to view their images within a few minutes after they are taken. This can be a great well of selling more images, as it acts more as an impulse buy, as opposed to after the event when the customer has time to think about purchasing.
Dye Sub printers should be used to sell images at events. No one any more expects to see their images coming from an ink jet. Inkjet has now been heavierly superseded by the Dye Sub printer. Dye Sub's are quicker, and print to a much higher quality than Ink Jets.
Workflow: Alot of the time, the workflow will come down the individual photographers needs and requirements. Sometimes the workflow is changed, to meet with the needs and expectations of the client concerned. No matter what computer programmes are used, there are 3 main ways of getting the images from the camera, to the computer.
Wireless - Weather through inbuilt systems in the camera, or addition equipment attached to the camera, wireless is one of the easiest of getting images onto the computers. But it does have its limitations. These include being within range, and being able to connect to a network. Due to the nature of event work, you are working in different areas and venues week in, week out. Sometimes other networks can interfere with the signal, and there may be physical objects (buildings, trees) blocking the signal.
Tethered - Where the camera is connected to the computer, usually via a USB cable. If set up and working correct, the images will be transferred over as they are shot, and can be viewed instantly on the computer. Again there are limitations with this. The length of the camera restricts where you can shot, and the extra cable provides another trip hazard.
Cards - Using the inbuilt card writers within the camera. These may be CF or SD cards. Once a series of shots has been taken, the card needs to be removed from the camera, and the plugged into a card reader. The images are then transferred to the computer.
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