Event photography as a profession has been around for decades. But the advent of digital photography has turned the process on its head. Instead of taking the pictures and then running off to a photolab to get them processed and printed it's now possible to capture the image, view it digitally and then print, mount and sell it to the customer in less than five minutes. Modern digital processes and the latest Dye-Sublimation printers have helped to create a fast and efficient workflow that can create output lab quality prints on a fast basis.
So, what events can be covered? Event photography, as its name implies, covers any special events either indoors or outdoors. School proms, black-tie dinners, dog shows, horse trials, moto-sport. The definition of modern day event photography is anything where an event is photographed and prints produced and sold to the clients at the event.
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A modern event photography setup needs to be based around speed and quality. A sizeable investment in equipment is required, digital capture, viewing and lab quality printing facilities are required. A digital SLR (single Lens reflex) camera is required to capture the image, any modern day SLR can be used but it should be at least 8 megapixels to ensure that the image can be enlarged to a decent size for printing. Once the image is captured then it should be transferred to a central server where the image is made available for the client to view. The transfer can be done by physically moving the storage card around. If possible the camera can be tethered directly to the server or a wireless link between the two could be established for the transfer.
Once the image is on the server then the customer is able to view the images, either with the aid of a salesperson or on stand alone viewing terminals where the customer can browse the images and select the ones required.
If the customer then wants to purchase an image then it can be output directly to a Dye-Sublimation printer, mounted in a card mount or frame and packaged for sale. Dye-sublimation printers (Dye-sub for short) produce excellent quality prints that are immediately dry and can be handled straight away and usually have a water-resistant coating to increase durability.
The specific event will then direct what other equipment is required. An indoor event such as a school prom will required some form of studio setup to take the images against such as a photographic backdrop and a portable studio lighting setup. Outdoor events such as horse trials will require somewhere to view sell the images from such as a van or trailer or marquee. All that equipment will need to be powered as well, usually by a generator.
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