In the part one we looked at what equipment was needed to capture a photo and transfer it to a central computer. We used the workflow from a black-tie event as the basis. Now we'll look at taking the captured image and producing a final product.
The main computer system where the images get transferred to acts as the file store and also a sales station. This should be a reasonably well specified machine with plenty of disk space for storage. It's a good idea to load it with a decent amount of memory as well to keep the speed up. Event photography is about a quick and smooth workflow and the computer is the central hub that everything else links into. You will need to be able to connect at least two display screens to this computer, one for the sales assistant and one for the guests to view the images on.
Dye Sub Printer
It is a good idea to use software specifically created for event photography. This software allows the images to be quickly located and sorted and then the images can be shown on a separate display for the guest to view and choose. There are a number of packages available but mainly for PCs. With these software packages you can do some basic retouching such as lighten shadow or adjust the crop of an image. You can setup the pricing structure for the products you are offering including discount pricing for packages or multiple purchases, some will also work out total pricing and handle the printing of the invoices/receipts and keep track of the sales for the event. The software will also control the next step of the process, creating the end product.
The final product can be either a digital image or a physical print. If you intend to sell digital images at the event then you'll sell them either on CD or maybe a USB stick. A CD writer and USB interfaces is required on the computer.
If a physical print is required then you'll need to connect a printer to the system. Dye-sublimation printers provide the perfect solution. Dye-sub printers are quick, typically 30 seconds for a print, the prints are dry out of the printer so there's no chance of smudging as you may get with an inkjet. They also have a protective coating bonded to the top to make them water resistant. Dye-sub printers generally work from a roll of paper and will output only one size of print so if you wish to sell different sizes at an event then multiple printers are the way to go. This obviously adds to the cost of setting up an event photography business and the amount of equipment that you need to carry around to events.
Finally packaging the print or digital image completes the process.
So, with these two articles I hope you have an understanding of the basic equipment needed for event photography. If you intend to cover sports event or outside events then the amount of equipment increases exponentially. But that's for another article.
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